Miami, FL, Tuesday, November 18th, 2025. Ford will be the next automaker to allow its vehicles to be featured on Amazon’s new online car buying site. Starting today, customers can browse, finance, and purchase certified pre-owned Ford vehicles online through Amazon Autos, with in-person pickup at a local Ford dealership.
Ford is the second brand name, after Hyundai, to list its vehicles on the site. But unlike Hyundai, which launched with participating dealerships in 48 cities, Ford’s vehicles will only be available in Los Angeles, Seattle, and Dallas. Amazon says it expects more markets to be added soon.
Ford’s dealers still will have enormous sway over these online sales, including setting the price, maintaining service, and scheduling deliveries. Essentially, Amazon’s platform will be the middleman between the customer and the dealership. As such, Amazon needs to appeal to dealers almost as much as it does to car shoppers. The company is making its pitch by arguing that it can offer “a new sales channel that connects them with millions of Amazon customers.” And with over 310 million active users, Amazon certainly has the numbers to back it up.
Source: The Verge
